The journey of creating Nine was fuelled by the desire to disrupt the equipment industry that hadn't changed since the early 2000's. The intention was to combine fashion and function to bring something unique to the South African market, but also to represent something far more meaningful in the process.

Through my own relationship with movement, I felt compelled to challenge the idea that fitness has to look a certain way. It's certainly not a one-size-fits-all, and health looks a million different ways, in a million different bodies.

My hope is that you come for the unique products, but stay for the mission. This is not just about redefining what equipment looks like, but what movement/health looks like, and making space for everyone in the process.